N.Peal had a rare cultural moment: its cashmere Army Sweater had been worn by Daniel Craig in No Time To Die. The opportunity was bigger than a product launch. This was a collaboration with 007, which meant the campaign needed to carry the cinematic authority of Bond while staying true to N.Peal’s world of luxury cashmere. The challenge was to make a relaxed military-style knit feel iconic, desirable and unmistakably premium.