FRASER HART UNVEILS BOLD NEW HOARDING DESIGN BY HWE FOR BLUEWATER STORE OPENINGFraser Hart, one of the UK’s leading jewellers, recently partnered with HWE to create a stunning hoarding design for their Bluewater bridal and luxury watch store refurbishment. Tasked with crafting a captivating visual experience, we delivered a design that not only masked the store’s transformation but also generated excitement and anticipation for its grand reopening.When approached with the brief, our aim was to design hoarding that would reflect Fraser Hart’s reputation for timeless elegance while capturing the imagination of passersby. The final design combined sleek, modern elements with subtle nods to the brand’s legacy. Incorporating a dusty pink colour paired with black and white visuals of their exquisite jewellery pieces, the hoarding created a sense of luxury and intrigue.Strategically positioned at one of the busiest shopping destinations in the UK, the hoarding needed to stand out. We included elegant typography that announced the store’s upcoming launch, paired with an inviting call-to-action to explore Fraser Hart’s collections online in the meantime. The visuals balanced sophistication with accessibility, ensuring shoppers of all demographics felt drawn to the brand.Beyond aesthetics, we carefully considered functionality. Clear messaging and QR codes allowed shoppers to connect seamlessly to Fraser Hart’s online platform, keeping them engaged with the brand during the refurbishment period. This bridge between physical and digital ensured customers remained invested in Fraser Hart, even while the store was temporarily closed.