HWE is a Luxury Marketing & Branding agency. We create aspirational lifestyles for brands, informed by audience insight and metrics.

Volzhenka Caviar


  • Name
  • Branding
  • Packaging
  • UI & UX Design
  • Digital

Approached by an Astrakhan-based leader in breeding and producing world-class caviar. Our task was to launch a brand that would be seen as instantly superior to the other brands on the market. This differentiation would be promoted through its provenance and heritage. It’s range of caviars of the highest quality. It’s name and visual presentation – worthy of a luxury market. It’s packaging and presentation – worthy of a luxury product. And the remarkably fast and efficient service that it offers it’s customer.

We created a name that implied its heritage. The visual identity and packaging is clean, modern and luxurious and differentiates it from any other caviar brand. This brand identity, and uniqueness will be projected through all areas of communication, both visually and verbally – from website through to marketing and PR.

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