HWE is a Luxury Marketing & Branding agency. We create aspirational lifestyles for brands, informed by audience insight and metrics.



  • Branding
  • Packaging
  • Brand Guidelines
  • Digital

HWE began working with Lotusier in 2016, specifically to launch their highly anticipated Tea Humidor. We were tasked with developing the brand, aimed at the discerning ultra high-net-worth individuals. Lotusier’s ambition was to showcase this truly international endeavour, by honouring their collaboration between artisans in France, Italy, Germany, and Switzerland. Our launch strategy had to capture the attention of the target audience, placing Lotusier firmly into the market place.

HWE created a brand proposition and identity that was both compelling and differentiating. We designed a packaging suite to carry the brand forward and launched a fully comprehensive eCommerce website to showcase the exquisite range and communicate the brand story and history of tea.

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