HWE is a Luxury Marketing & Branding agency. We create aspirational lifestyles for brands, informed by audience insight and metrics.



  • Branding
  • Campaign
  • UI & UX Design
  • Brochure
  • Brand Guidelines

The award-winning Australian bathware brand, globally recognised and known for their revolutionary designed apaisermarble®, handed us the challenge of raising brand awareness. Selected for their excellence in design and performance, apaiser are coveted the world over in the best hotels, resorts and residences. Our task was to communicate the brand’s DNA across all touch points while elevating and re-launching to a new, sophisticated audience. We needed to develop a creative hook for the new website, as well as print & digital campaigns to hang on for many years to come.

We created ‘Bath Couture’. Like Couture itself, apaiser’s master crafted approach, materials and careful attention to detail were the pillars that formed the concept. We established apaiser as the authority in bathware by elevating their profile into a set of 4 highly aspirational images, shot by acclaimed photographer Kristian Schuller. It was this Couture style mixed with a fresh typographical injection missing from the competition that proved to be a unique point of difference. The global campaign was launched in June 2017 and consisted of press, website, POS, and digital display advertising.

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