We developed a launch marketing campaign that conveyed the X2’s many different attributes while endorsing the desire towards XOR with its unique ergonomic design, privacy & security. The launch period featured videos and static posts on social that focused on the idea that XOR X2 is the greatest gift of all – privacy, security, jewel-like quality and unrivalled aesthetics.
XOR
- Campaign Creation
- TVC
- Social Content Creation
- Film
Brief
To raise brand awareness of XOR phones for gifting during the Christmas and New Year periods while maximising brand awareness and highlighting the value proposition “Made-in-England” as a luxurious unique personal accessory. We were also required to enhance the desire towards XOR with its exquisite beauty, ergonomic geometry, refined luxury materials, hand assembling etc. and its unique function – privacy & security.
Our second phase focused on the XOR X2 Gold, a special edition made with 500 grams of solid gold for the main body, the keys and the logo, finished in the finest alligator leather. Our work was shown as a national TVC in Vietnam during the highly anticipated World Cup 2022. The Ultimate Luxury.
