Ryenn’s Eyes

RYENN’S
EYES

  • Strategy
  • Naming
  • Brand Identity
  • Brand Guidelines
  • Packaging
  • Website Design & Development (Shopify)
  • Social
Brief

The opportunity existed for an inspiring fresh spin on beatnik style, designed to appeal to today’s beatnik elite.
The Goal: To be THE highly-desired jewellery brand with a dramatic emphasis on a cool pared-back alternative luxe style. Designed by a super-cool creative collective, Ryenn’s Eyes is prestigious & exciting and includes global artistic collaborations. Semi-precious stones are set in gold vermeil and plated jewellery.

Our solution: to build a brand that would stand out in style crowds, would define its own space in the jewellery category, and harness the values our strategy set out to achieve. We commissioned highly acclaimed mixed-media artist Quentin Jones to catapult the brand forward. We’ve admired her work from afar and she felt like the perfect fit. Brave, gutsy, not attached to any particular agenda. The mystery is exciting. We created a custom brand colour – lime green, which envelops the brand from packaging to digital – a strong brand signifier. A brand aesthetic like no other, a style like no other. There is no other brand like Ryenn’s Eyes.

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