HWE is a creative marketing and branding agency specialising in luxury fashion and lifestyle brands

Pierre Lang Vienna

Pierre Lang


With 30 years heritage, this timeless Viennese brand specialises in exclusive and handmade designer jewellery. Already prevalent around Europe, they came to us for a complete re-brand in order to realise their ambitions of becoming a household name in the UK.

Overseeing seasonal photography, brand videos and catalogue design, we achieved a highly successful re-brand for Pierre Lang. The new logo, colour palette and typography were rolled out onto the website and packaging and also onto all marketing collateral. Finally, we produced a catalogue of brand guidelines helping to focus their identity internally.

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