HWE is a creative marketing and branding agency specialising in luxury fashion and lifestyle brands




Founding husband and wife team, David and Julia wanted to explore new ways of creating a synergy between botany, artistry and adventure. With the largest aromatic gardens in the UK, a striking concept that results in genuinely rare, limited edition fragrances with a distinctive intensity. Our task, to create a unique brand image to carry their visionary concept to market by capturing the very essence of the business model.

We created the brand name Parterre. Incorporting a graphic icon which represents the garden plan – geometric & segmented. We developed a packaging suite for 3 fragrances, each showcasing individually illustrated pieces taking inspiration from the seed to bottle process. We accompanied this with a marketing campaign featuring top model Caroline Winberg and a fully transactional e-commerce website.

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