Our creative took the form of a photo-shoot on location in the bay of Palermo, Sicily. Taking our inspiration from the yacht that Bond sails in No Time To Die, we chartered the beautiful ‘Janabel’, an 18 metre Bermudan Sloop. Built in 1951, the yacht is defined by elegant lines that give it a timeless grace. The campaign comprises of film, digital, print, out of home and an always-on social strategy.

