The Campaign took the form of a photo-shoot for the Ribbed Army Sweater, on location in the bay of Palermo, Sicily. Taking our inspiration from the yacht that Bond sails in No Time To Die, we chartered the beautiful ‘Janabel’, an 18 metre Bermudan Sloop. Built in 1951, the yacht is defined by elegant lines that give it a timeless grace. It’s impressive history has seen it sail around the world three times. The campaign comprises of film, digital, print, out of home and an always-on social strategy.
N.PEAL X 007
NO TIME TO DIE
Exclusive cashmere knitwear brand N. Peal in collaboration with 007 launches the Navy Ribbed Army Sweater, as worn by 007 in the upcoming James Bond film, No Time To Die.
We developed a creative campaign that would deliver a measurable step-change and carry the collaboration through to the premier and beyond.