The Campaign took the form of a photo-shoot for the Ribbed Army Sweater, on location in the bay of Palermo, Sicily. Taking our inspiration from the yacht that Bond sails in No Time To Die, we chartered the beautiful ‘Janabel’, an 18 metre Bermudan Sloop. Built in 1951, the yacht is defined by elegant lines that give it a timeless grace. It’s impressive history has seen it sail around the world three times. The campaign comprises of film, digital, print, out of home and an always-on social strategy.
