Janet Reger

Janet Reger

  • Branding
  • Packaging
  • Website Design
  • Digital

Our primary criteria was driven by a new strategic positioning. We were asked to work within a new definition of confident beauty, which had an ownable luxe signature, characteristically elegant and feminine. And a path that would make you think differently about the brand.
With confidence, style and theatre, transform the brand back into the category-defining brand they always were.

We created a dominant style territory – sophisticated and elegant which would introduce potential to building a strong Janet Reger icon.
Building on a stylisation of the female form ie; dramatic, sensual, beautiful, confident attitude; empowered shapes, strength and style a signature brand identity was conceived, that would stand confident for many years to come. Ultimately to reflect a brand of desire.

Related projects

Lex by Nemiroff
Campaign Creation
Ryenn’s Eyes
Strategy, Branding, Website
Fraser Hart Christmas
Campaign Creation
Branding, Website Design
Campaign Creation, TVC, Film, Social
Waring McKenna
Website Design, Development