HWE is a Luxury Marketing & Branding agency. We create aspirational lifestyles for brands, informed by audience insight and metrics.
Harrods came to us with two projects. The first commission? To design a new concept and format for the Harrods Hampers brochure, focusing on the outstanding quality of products in it. Secondly, we were asked to design a presentation template for the Harrods online team enabling them to tempt luxury brands into signing up to their e-commerce website.
For Harrods Hampers, we commissioned a high-end photographic shoot focusing around their exceptional quality, and we designed a new editorial format for the brochure. For the presentation, our success lied in the detail. We bestowed 20 customised luxury white boxes containing branded iPads with 2-minute videos showing the benefits of signing up to the Harrods e-commerce site. Each iPad was presented in a customised leather bound case.
