HWE is a creative marketing and branding agency specialising in luxury fashion and lifestyle brands

Fraser Hart

FRASER
HART

  • Campaign Creation
  • Digital
  • POS
  • Social
  • Film
Brief

Fraser Hart sought a campaign that encapsulated elegance, excitement and magic; all whilst maintaining an uplifting and festive contemporary feel that would resonate and spark an emotive response from the customer.
They were seeking a creative concept to support a ‘Christmas Star’ theme, whilst maintaining that Fraser Hart is the brand of choice to shop for beautiful gifts this Christmas. Our brief was open, a chance for us to take the lead and build a creative that would challenge the Christmas cognoscenti. A window of opportunity to think outside of the box and deliver a contemporary Christmas creative concept.

We began our creative process with the exploration into the world of stars and everything they encompass, furthermore, developing them graphically to explore how this could come to life digitally.
A Kaleidoscope effect was formed. Its repeated patterns and multiple symmetries are beguiling, looking through one never ceases to amaze and envokes an irresistible sense of childlike wonder. We discovered a multi-faceted diamond acts like a kaleidoscope, changing the light as it twists and rotates.
We developed the campaign line ‘When Stars Align’ which fused the concept. What happens When Stars Align? Wonderful things happen, true magic happens. People find the people they love. Diamonds are all about love and passion and we only give diamonds to the most special people in our lives.

This campaign took form across POS, Film, Digital, Social & Press.

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