HWE is a creative marketing and branding agency specialising in luxury fashion and lifestyle brands

Denner Cashmere


  • Campaign Creative Direction

Denner Cashmere is a London-based fashion label specialising in 100% Mongolian cashmere. Our task is to present this world-class knitwear in a super-luxurious, highly aspirational style commensurate with the brand. Each season we try and bring a fresh twist to what is essentially a tale of timeless classics.

Jodie Kidd was identified as the perfect brand ambassador for Denner’s Autumn Winter 21 campaign, leveraging her iconic status as one of the most recognisable English models of all time. Jodie is quintessentially British; so too is Denner. We shot the campaign in studio and in urban lifestyle locations to create a strong sense of wearability and versatility while underlining the sophisticated uber-luxe aesthetic.

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