HWE is a creative marketing and branding agency specialising in luxury fashion and lifestyle brands

David Morris

David Morris

  • Campaign
Brief

For over six decades, royalty and international collectors have relied on British jewellery brand David Morris. We were asked to engage with a new, younger client base to gain them a larger market share of the lucrative engagement and wedding sector. This was especially paramount as they prepared to enter the US, Russia and China markets.

We developed a youthful and vibrant marketing strategy for David Morris. Based around an engaging black and white campaign, the brand’s couture jewellery was presented to fabulous effect. We devised a more sophisticated strategy in the international markets where we wanted to significantly raise brand awareness and promote the larger diamond collections that were in demand there.

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