We planned an extensive marketing strategy, visual brand campaign and new packaging – both short and long term. A strategy that elevated the brand and accentuated its luxurious merchandise – with emphasis on the fine tailoring and particular style that makes it so unique and desirable. The new visual strategy highlights these qualities as never before. On March 17th, 2016 the first stage of the campaign was launched. The new transactional website (featuring a large selection of merchandise and highlighting important areas) was presented to the press, the brand advertisements in glossy menswear magazines and newsprint, and the new in-store newspaper. As Brand Ambassador, we chose and directed our partners – PR, Website and Media teams. Partners who also understood the luxury menswear market thereby guaranteeing that we all worked closely together to reach the launch date seamlessly – following the marketing strategy and visual imagery through all forms of communication effectively. Watch this space.
