We commissioned Mariano Vivanco to shoot this dynamic campaign. Having previously worked with Cheryl on her ‘Only Human’ album, Mariano successfully captured Cheryl’s personality to reflect the essence of the new fragrance. The result – a high impact, compelling campaign to launch the fragrance in September 2016. Primarily launched through advertising print and digital, and backed with outdoor, social, video, point of sale and PR. cherylfragrances.com
