We created ‘Bath Couture’. Like Couture itself, apaiser’s master crafted approach, materials and careful attention to detail were the pillars that formed the concept. We established apaiser as the authority in bathware by elevating their profile into a set of 4 highly aspirational images, shot by acclaimed photographer Kristian Schuller. It was this Couture style mixed with a fresh typographical injection missing from the competition that proved to be a unique point of difference. The global campaign was launched in June 2017 and consisted of press, website, POS, and digital display advertising.
