HWE is a Luxury Marketing & Branding agency. We create aspirational lifestyles for brands, informed by audience insight and metrics.

No.1 Grosvenor Square

No. 1
Grosvenor
Square

  • Brand Refresh
  • Campaign Videos
  • Brochure
  • Social
Brief

Home to British aristocracy since the 1700s, No.1 Grosvenor Square has been at the centre of fashion and status ever since. This new development, constructed by Lodha – India’s leading and largest real estate developer, is London’s most desirable address. Lodha commissioned HWE for a brand refresh and to create a lifestyle film to build awareness and bring the property closer to potential clients. We were also asked to design a digital brochure, to showcased the landmark’s exceptional design, service & amenities, as well as a set of social assets to engage with their UHNW audience.

HWE developed a brand style that would reflects the rich heritage Grosvenor Square celebrates. Derived from the John Rocque 1746 map of Grosvenor Square, we created a new graphic device that would echo this line work and present a unique element to the brand profile. A refresh on the colour palette also extended across 1GSQ’s digital design, printed collateral and applications. In combination, the design aesthetic creates a sense of space, modernity & elegance.

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