HWE is a Luxury Marketing & Branding agency. We create aspirational lifestyles for brands, informed by audience insight and metrics.

Ormonde Jayne

Ormonde
Jayne

  • Packaging
Brief

This luxury British perfume house asked us to develop a contemporary packaging range to accommodate their ever increasing collection of unique men’s and women’s fragrances. The packaging needed to reflect Ormonde Jayne’s philosophy of quality and true luxury, and also take in the brand’s unique combination of English craftsmanship and natural harmony of the Orient.

We designed suitably high-end packaging that conveyed the brand’s key message of being at the cutting edge of creativity. We went for clean lines and functional packaging that oozed sensuality and classical elegance. We also collaborated on a Black Gold range for men, creating a stunningly sleek packaging design that spelled sophistication.

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