HWE is a Luxury Marketing & Branding agency. We create aspirational lifestyles for brands, informed by audience insight and metrics.

Nofa Shoes


  • Campaign
  • Website Design
  • Event
  • Social

To deliver a complete marketing strategy for launch November 2016. Designed in Qatar, and custom-crafted in Spain, the NOFA collection takes local arabic inspiration to an international level. Individuality expressed not just through shape, but also experimental use of materials – metals, wood, pearls, fabric, harmonising with the finest leather.

We created a marketing campaign to introduce the brand to market, and supported this with a fully transactional digital platform and social strategy. We also created and produced an exclusive launch event at Leighton House Museum in London to an International audience of influencers and pres

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