HWE is a Luxury Marketing & Branding agency. We create aspirational lifestyles for brands, informed by audience insight and metrics.

HWE post - Back Packed with Style

Back Packed with Style

A growing fashion must-have

Modern day living requires a man to take his style selections very seriously in the quest to successfully manoeuvre a working day in the city. ​​This new-wave philosophy has been transferred to play a huge part in how we dress for everyday living and the rise in popularity of the stylish backpack and the gradual demise of the briefcase. ​A growing fashion must-have, the backpack has taken on its new mantel as a staple part of a gentleman’s wardrobe.