HWE is a Luxury Marketing & Branding agency. We create aspirational lifestyles for brands, informed by audience insight and metrics.

Janet Reger

Janet Reger

  • Branding
  • Packaging
  • Website Design
  • Digital
Brief

Our primary criteria was driven by a new strategic positioning. We were asked to work within a new definition of confident beauty, which had an ownable luxe signature, characteristically elegant and feminine. And a path that would make you think differently about the brand.
With confidence, style and theatre, transform the brand back into the category-defining brand they always were.

We created a dominant style territory – sophisticated and elegant which would introduce potential to building a strong Janet Reger icon.
Building on a stylisation of the female form ie; dramatic, sensual, beautiful, confident attitude; empowered shapes, strength and style a signature brand identity was conceived, that would stand confident for many years to come. Ultimately to reflect a brand of desire.

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