The advertising was to appear in top end male magazines. We designed the rich, brown atmosphere in the advertisements to promote the silky, flavours of Chivas Regal l8. We produced a unique ‘tasting’ set which acted as a teaser prior to the trade launches in the relevant countries, and an ‘acorn’ trade marketing promotion for The Glenlivet.
Because of our experience in the luxury market, we were approached by Chivas Brothers to produce advertising and collateral for the launch of Chivas Regal l8 and The Glenlivet Cellar Collection. This was to be used by their international advertising agencies as they did not appear to understand the finer aspects of true ‘luxury’.