HWE is a Luxury Marketing & Branding agency. We create aspirational lifestyles for brands, informed by audience insight and metrics.

Cheryl Stormflower


  • Campaign

Following the success of the original StormFlower fragrance in 2014, we were asked to produce the promotional campaign for this unique new addition to Cheryl’s fragrance range. Encapsulating everything that is beautiful and exceptional about the StormFlower brand – resilience, contrasted against soft and timeless beauty.

We commissioned Mariano Vivanco to shoot this dynamic campaign. Having previously worked with Cheryl on her ‘Only Human’ album, Mariano successfully captured Cheryl’s personality to reflect the essence of the new fragrance. The result – a high impact, compelling campaign to launch the fragrance in September 2016. Primarily launched through advertising print and digital, and backed with outdoor, social, video, point of sale and PR. cherylfragrances.com

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