The first of its kind. A subscription service collaborating with the most celebrated puzzle curators in the world. Daily Crossword, Sudoku, Word Scramble and Cryptogram puzzles all crafted by a team of distinguished and diverse constructors - delivered to consumer. Our aim, to launch the brand worldwide, define the target audience, drive sales online and to increase social engagement through awareness.


We began the project by conducting an in-depth audit of the market which included analysis of industry trends, competitors and target audiences. PuzzleLux’s USP was defined. We then worked closely to ensure the brand story was well executed through an iconic packaging treatment which was unique and luxurious. HWE strategised and designed an instagram account creating a sophisticated aesthetic to reflect the high-end product. Lastly, we developed a Shopify eCommerce website which tells the story, showcases the product and entices sales from consumers all over the globe.


  • Branding
  • Advertising
  • Marketing
  • Social Strategy
  • Social Content Creation
  • Website Design
  • Packaging Design