Faced with increased competition from online sales, the direct selling brand needed to increase awareness within their network and online. Our challenge: develop a high impact creative direction that would deliver a measurable result by elevating its design credentials.
We delivered a campaign that was true to brand, harnessing the core values while injecting a vibrant attitude throughout. The imagery has a contemporary edge to it and beautifully showcases the collection. Launched through print across 12 European countries and social, the campaign has helped grow key metrics across Instagram with a 125% increase in organic engagement.