Anticipating major worldwide growth, London-based cashmere label N.Peal asked us to create them a marketing campaign that would celebrate its link to the capital city. They also sought our advice on targeting new audiences. Already revered by the cashmere cognoscenti, they specifically wanted to know: How could they attract a younger customer?
With a younger, more fashion-focused audience in mind, we created a luxurious campaign centred on N.Peal’s on-trend colour ways and sumptuous textures. We commissioned aspirational black and white lifestyle photography alluding directly to the brand’s iconic London heritage and designed an overall presence that was a lot more contemporary than the brand’s previous look.