To deliver a complete marketing strategy for launch November 2016. Designed in Qatar, and custom-crafted in Spain, the NOFA collection takes local arabic inspiration to an international level. Individuality expressed not just through shape, but also experimental use of materials – metals, wood, pearls, fabric, harmonising with the finest leather.
We created a marketing campaign to introduce the brand to market, and supported this with a fully transactional digital platform and social strategy. We also created and produced an exclusive launch event at Leighton House Museum in London to an International audience of influencers and press.