Our objective was to create a different, more intriguing, more chic mindfulness brand. This needed to be reflected in the design identity: the iconography was not just a logo but a collection of assets which would become an attractive visual signature. It also needed to have an ownable look and feel of a new benchmark, not just one of many. A clear visual direction for the brand overall, not just individual components.
To devise a treatment that captures the imagination, maintains interest, looks, feels and informs about MEYA in an inspiring way. We turned the brand story into a compelling narrative for the consumer. We had to captivate at the offset - devise and orchestrate an App UX that immediately created a sense of wow. easy to use and intuitive. Our long term goal: grow to become a destination for the coolest stuff in mindfulness.