This Quintessentially British brand contracted us to create their new AW15 clothing marketing campaign. The theme: The MacNAB Challenge. The challenge is a tricky one – to stalk a red stag, bag a brace of grouse and catch a salmon all in the same day! We were asked to capture this journey stylishly and authentically – showcasing Holland & Holland’s new season collection – it’s unique quality and craftsmanship with fabrics appropriate for battling the elements and completing the task in hand.


We embarked on a photographic & video narrative – inspired by great British landscapes. Capturing the true essence of MacNAB in a documentary style, while highlighting the wearability and suitability of the collection, even in extreme conditions. This approach created awareness for a new customer whilst continuing to inspire the invaluable core customer.


  • Advertising
  • Creative campaign
  • Lookbook
  • POS
  • Video