In 2000, luxury department store chain Fenwick tasked us with creating a bi-annual fashion campaign promoting their new and eclectic fashion, accessory and beauty brands for the upcoming seasons. Their brief was clear; they wanted maximum impact on a small budget, and to reach as wide an audience as possible.
To reflect Fenwick’s key brand values, we set out to create a campaign that was suitably unique and memorable. VIP (Very Important Pieces) was the name of our promotion and it was so effective that it has run for 15 years. Currently featuring David Downton, the promotion is now highly anticipated each season.