For over five decades, royalty and international collectors have relied on British jewellery brand David Morris. In 2005, we were asked to engage with a new, younger client base to gain them a larger market share of the lucrative engagement and wedding sector. This was especially paramount as they prepared to enter the US, Russia and China markets.
We developed a youthful and vibrant marketing strategy for David Morris. Based around an engaging black and white campaign, the brand’s couture jewellery was presented to fabulous effect. We devised a more sophisticated strategy in the international markets where we wanted to significantly raise brand awareness and promote the larger diamond collections that were in demand there.