Whilst already a successful retail brand with five stores selling luxurious own brand merchandise (and a well-kept secret), our brief was to create a marketing strategy to take C & C to its next level of growth. To position it as the epitome of sartorial elegance and reach a much wider audience to accelerate both retail and online growth. To promote its wide range of own brand merchandise with particular attention to tailoring (especially custom made) using only the most desirable and luxurious cloths.
We planned an extensive marketing strategy, visual brand campaign. A strategy that elevated the brand and accentuated its luxurious merchandise – with emphasis on the fine tailoring and particular style that makes it so unique and desirable.