Our creative took the form of a photo-shoot on location in the bay of Palermo, Sicily. Taking our inspiration from the yacht that Bond sails in No Time To Die, we chartered the beautiful ‘Janabel’, an 18 metre Bermudan Sloop. Built in 1951, the yacht is defined by elegant lines that give it a timeless grace. The campaign comprises of film, digital, print, out of home and an always-on social strategy.
The James Bond films have always placed women at the heart of the action. To celebrate all of these iconic women, N.Peal has delved into the Bond archives to select seven classic looks from across the past 50 years and reimagined them for today. Finding inspiration in the shirt worn by Honey Ryder in Dr No (1962) to a deep V neck sweater worn by Holy Goodhead in Moonraker (1979).