We developed a youthful and vibrant marketing strategy for David Morris. Based around an engaging black and white campaign, the brand’s couture jewellery was presented to fabulous effect. We devised a more sophisticated strategy in the international markets where we wanted to significantly raise brand awareness and promote the larger diamond collections that were in demand there.
For over six decades, royalty and international collectors have relied on British jewellery brand David Morris. We were asked to engage with a new, younger client base to gain them a larger market share of the lucrative engagement and wedding sector. This was especially paramount as they prepared to enter the US, Russia and China markets.