Mayfair’s New Oasis of Luxury

Everything about The Biltmore sets it apart from the Mayfair establishment. Located in London’s most exclusive and private neighbourhood, yet inclusive and welcoming, the hotel embodies elegant, timeless luxury. Whether guests are used to the opulence of Mayfair, or visiting for the first time, The Biltmore prides itself on the highest standards of service in a sanctuary where they can be themselves. Taking influences from the beauty of the location on the iconic Grosvenor Square, guests escape in a stylish, luxury, urban retreat. From savouring progressive, local cuisine at the Betterment, taking in the Tea Lounge’s cosy atmosphere, or attending an event in our serene and spacious M&E space. The Biltmore brings the outside in and connect guests to local stories. Subtle, warm and always personal, they enrich their journey through considered human touches elevating their stay. A place to escape in the heart of Mayfair, where guests leave feeling transformed. As the lead Luxury Branding agency HWE - ensured all aspect of the hotel positioning and strategy were reflected in the brand treatment. HWE were responsible for creating all collateral, image and video content for the hotel.