Thanks to an inherent life-long love of design, Nouf A. Al. Muhannadi became fixated with the importance of shoes for women and how they complement the female form. Appreciating elements such as strength, confidence and the importance of how to stand elegantly and stride beautifully, Nouf began to obsess over the vibrant colours and craftsmanship that go into making the world’s most beautiful shoes.
Following the success of the original StormFlower fragrance in 2015, we were asked to produce the promotional campaign for this unique new addition to Cheryl’s fragrance range. Encapsulating everything that is beautiful and exceptional about the StormFlower brand – resilience, contrasted against soft and timeless beauty.
Whilst already a successful retail brand with five stores selling luxurious own brand merchandise (and a well-kept secret), our brief was to create a marketing strategy to take C & C to its next level of growth. To position it as the epitome of sartorial elegance and reach a much wider audience to accelerate both retail and online growth. To promote its wide range of own brand merchandise with particular attention to tailoring (especially custom made) using only the most desirable and luxurious cloths.
Whoever said style comes before substance must not have been well briefed. Modern day living requires a man to take his style selections very seriously in the quest to successfully manoeuvre a working day in the city. This new-wave philosophy has been transferred to play a huge part in how we dress for everyday living and the rise in popularity of the stylish backpack and the gradual demise of the briefcase.
Paragon Textiles is the only commission pattern weavers in the world operating with traditional looms, some of which are over 100 years old! They work closely with textile designers to create unique, highly specialised fabrics, often incorporating intricate designs into the cloth. This is where Blankets are created to test out designs for Clements and Church before being commissioned and woven at Pennine into lengths of fabric.
Louise Leah presents it’s Autumn Winter 2015 collection of luxury women’s shoes. The designer behind the London-based brand, Louise Braham-Guillot, is inspired by the glamour and beauty of Sydney, Paris and London – cities she has lived and worked in – creating a sophisticated collection of stunning heels and flats, with each pair an item to be coveted. The designs are elegant and edgy with no heel higher than 9cm. The collection is designed in London and handmade in Italy by a fourth generation family manufacturer, who pride themselves on their craft and workmanship. Quality and fit are paramount and all shoes are made using the finest leathers, with much attention given to comfort. The designer believes that “the shoes should fit like a glove”. Great emphasis is placed on texture and feel, incorporating the use of mesh, leather cord, chain and fur to create chic shoes and boots. The collection features a moody palate of rich burgundy, bordeaux, gunmetal blue/grey and black with a splash of gold and silver.