This one-stop shop located in Brixton Village offers a curated selection of stylish and affordable ethical fashion. The Keep founder Kate Richards describes it as ‘a place with a sustainable soul and an array of highly skilled artisans’. Prior to its launch in 2012, we were asked to promote the core of the brand and create a fashion-led identity with true integrity.
We developed a logo, brand identity and corporate colour scheme that reflected The Keep’s key messages of style and sustainability. Then we set about creating a shop layout and merchandising concepts that embraced the natural elements, taking in everything from ethically produced shelving to rails. The results? Visual affirmation that being eco doesn’t mean you have to compromise on style.