This leading cosmetic surgery provider approached us in 2013 for a brand update. From corporate design to marketing and communications, their brief required us to promote the expertise, experience and care of the Group’s surgical staff. This was especially important following the universal PIP failures at the time. We were also tasked with promoting the growth area of non-surgical beauty services.
Creating a striking and dominant logo asserting the strength, depth and heritage of The Harley Medical Group was of first priority. Next, came a web redesign with attractive images and genuine statements helping to raise the Group’s aspirational profile. Lastly, we developed two impactful advertising campaigns for surgical and non-surgical procedures, which were effective across every form of communication including TV, print and digital.
Rebranding: Corporate Identity
Above the line Advertising