Experts in professional beauty, Salon System delivers an exclusive range of products for beauty therapists, salons and spas. However, the brand wasn’t getting the exposure it deserved and was in need of a more aspirational strategy to its advertising. First and foremost, they asked us to re-design their product and packaging, to reflect the brand’s key messages of quality and professionalism.
We delivered a creative execution that centred around aspirational and upbeat packaging in stylish colour ways focused directly on each product’s exceptional contents. The new-look products were featured extensively in trade magazines and have since become key professional products in leading salons and the choice of hair enthusiasts over the UK.