PURE COLLECTION


Brief

This Yorkshire-born cashmere specialist wanted to inject excitement and fashion across all levels of their communications and campaigns. Centred on ‘modern styles to make you feel special and look terrific’, their request to us was simple: To create a re-brand that would reflect not only the high quality feel of their sustainable cashmere, but also the trend-led focus to their collections.

Solution

We designed a contemporary and impactful concept for Pure Collection’s brochures and website. Focusing on seasonal designs that centred on Pure Collection’s elegant selection of covetable and expertly-crafted pieces, we ensured an aspirational feel that didn’t detract from the brand’s equally crucial attribute: affordability. The re-brand was consistent and implemented through all communications.

Services

Art Direction
CRM
E-marketing
Conceptual Design
Seasonal campaign design
POS
Website
Packaging