NOFA SHOE DESIGN


Brief

To deliver a complete marketing strategy for launch November 2016. Designed in Qatar, and custom-crafted in Spain, the NOFA collection takes local arabic inspiration to an international level. Individuality expressed not just through shape, but also experimental use of materials – metals, wood, pearls, fabric, harmonising with the finest leather.

Solution

We created a marketing campaign to introduce the brand to market, and supported this with a fully transactional digital platform and social strategy. We also created and produced an exclusive launch event at Leighton House Museum in London to an International audience of influencers and press.

Service

Creative Direction
Art Direction
Photography
Video
Lookbook
Website
Packaging
Social
Event