MOOD by Jon Richard


Already a key brand in Debenhams stores throughout the UK, accessories brand Jon Richard came to us in 2009 for help in maintaining their position within the Group. Other objectives of the brand included competing with more expensive brands on the market and attracting other commercial retail and wholesale partners going forward.


Our marketing campaign highlighted the aspirational and fashion-forward qualities of Jon Richard’s fashion and bridal jewellery. Developed across all brochures, Look Books and online content, the results were an upsurge of growth across Bridal and fashion sales at Debenhams and online at Jon Richard is now also in partnership with other top brands including Next, Betty Jackson and Jasper Conran.


Creative Direction
Art Direction
Art Buying