When we became involved with Links of London in 2003, they were a niche silver brand with a focus on gifts. The aim was to reposition them as a contemporary international jewellery brand, incorporating gold and precious gems. This would place them at a younger and more fashion conscious end of the market while also making them more appealing to a New York audience.
Working with the brand on a consultancy basis and as their marketing and advertising agency, we developed an iconic piece of jewellery – the Sweetie Bracelet. This became a cult hit with the younger fashion market we required. The later inclusion of precious gold jewellery and watches ensured further phenomenal world-wide growth, allowing them to develop and be accepted as an all-embracing leading jewellery brand.