ERNEST JONES


Brief

Since launching in 1949, diamond and watch specialist Ernest Jones is now a household name with 180 stores throughout the UK. Our brief was to produce a new marketing strategy that could be utilised through all above and below the line communications; one that set it apart from its competitors and highlighted the brand’s beautiful diamonds and collaborative fashion collections.

Solution

We created a campaign that added lifestyle to the brand and that enhanced the existing product offer. ‘Script’ headlines added lightness and layouts were designed to be fashion-led. With Christmas being the most important promotional period in a retailer’s calendar, we also focused on a marketing strategy around seasonal promotional events that would be sure to encourage footfall during the rest of the year.

Services

Brand Strategy
National and local Advertising
TVC
Seasonal Brochures
Art Direction
Art Buying
Corporate Design
Window Displays
POS
CRM