Since launching as a small independent boutique on the Fulham Road, London in 1994, fashion label East has grown to accommodate 200 stores. However, when we worked with the brand in 2012, it was clear that their core identity needed realigning. East’s existing customers were amazingly loyal but the brand needed help in targeting the next generation of devotees.
By injecting a contemporary edge to East’s brochures, web design and e-marketing, we implemented an effective re-brand across all platforms. Our formula? To introduce a strong editorial slant linked to urban sophistication while remaining true to the brand’s original vision of celebrating Eastern inspired clothes and accessories. Implementing a long-term marketing strategy, we went on to develop two new highly successful sub-brands for East.
Rebrand & Reposition