CHIVAS REGAL


Brief

Thanks to our experience in the luxury market, we were approached by premium scotch whiskey brand Chivas Brothers prior to the launches of their new additions Chivas Regal l8 and The Glenlivet Cellar Collection. They required advertising and collateral that could be used here and also by their international advertising agencies.

Solution

Aiming Chivas Regal l8’s advertising at upmarket male glossy magazines, we designed a rich, brown atmosphere to promote its silky flavours. We also produced a unique ‘tasting’ set which acted as a teaser prior to the trade launches in the relevant countries. We developed equally impactful marketing promotions for The Glenlivet, which received a positive response from trade press around the globe.

Services

Marketing strategy
Advertising and poster campaign
Creative Direction
Art Direction
Design
POS