From humble beginnings in the City of London, this age-old fashion retailer has over 100 years of tailoring experience. Now a leading fixture on the British high street, they were keen to promote the aspirational and contemporary element of their brand and to reach out to new customers. Our job was to communicate their strengths and product promise.
We devised for Austin Reed a long term business personality that set it apart from its high street competitors. Our strategy involved raising the brand values in order to encourage a new audience, without deterring its existing valuable core customer base. Emphasising the brand’s unique blend of superior quality and contemporary style, we communicated our new marketing programme across all levels.